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The United States has experienced a dramatic increase in the number of Nu Skin distributors using social media to sell products to customers and share their Nu Skin experience. Many social connections are resulting in offline customer sales of sharable products (e.g., AP24 Whitening Toothpaste) and introducing new customers and distributors to the Company. As you may know, the Nu Skin Digital Team is developing a new platform to facilitate signup, shopping and other functionality to further enhance a distributor’s ability to integrate digital into their daily business activities. The rollout of new “Me Commerce” solutions does not currently support the immediate need for online retail transactions. As a result, we will temporarily allow a feasibility test to utilize certain digital platforms and facilitate social selling transactions.
Specifically, we will allow Nu Skin distributors to use authorized and approved online “personal retail portals” for product sales transactions related to their Nu Skin business. This is a test and the Company will, during this test, not enforce certain provisions of its online retail policy. The Company may, at any time, and in its sole discretion, suspend, alter or terminate this test if it is not satisfied with the compliance of distributors, the terms of the test, and/or business results.
WHAT IS ALLOWED:
- Distributors may only utilize the following approved portals:
- Facebook Commerce Solutions (Not Facebook Marketplace and/or “Buy/Sell” pages)
- Shopify (use is limited to personal ecommerce websites, Facebook Shop and Facebook Messenger)
- Transaction Portals such as PayPal, Venmo, Square/Cash and Authorize.net
- Distributors may only utilize portals for the following approved functions:
- Sales facilitation and payment processing
- Personal retail portal for the purpose of offering a shopping cart to allow customers to identify products, provide basic product information, pricing and secure checkout
- All sales must be made at suggested retail price as listed by the company (SRP) or more, and any discounting below SRP will be deemed grounds for sanctions, including termination.
- All use must comply with Nu Skin Policies and Procedures, except as specifically allowed pursuant to this feasibility test. This includes a requirement to comply with all applicable marketing and advertising guidelines. There will be no tolerance for improper income, compensation, lifestyle or product claims and any such activity will be grounds for immediate compliance action.
WHAT IS NOT ALLOWED:
- Use of any other retail, auction, online bazaar, marketplace or shopping platforms—including, but not limited to, Amazon, eBay, Craig’s List, etc.
- May not use any form of paid search, pay-per-click advertising (PPC), search engine marketing (SEM), referrals, Facebook ads or other form of advertising to aggregate or drive traffic to the personal portal--whether provided by Shopify, Facebook or any other online service provider.
- May NOT use any links from any retail or online service to promote or drive traffic to a personal portal.
- All personal portals use must be limited to the facilitation of transactions created solely using social platforms in accordance with Nu Skin’s Policies and Procedures.
- Any failure to cooperate immediately with Compliance, Legal or other representative of Nu Skin United States or the Company will be grounds for termination.
Please be aware that this is a test and is for use by US distributors only within the US market. While it is contemplated that this test will inform the Company of possible future modifications to its Policies and Procedures, there is no guarantee that the conditions of this test will remain available to distributors in the future. The Company reserves the right to suspend, alter, modify or terminate this test, at any time. Upon notice from the Company that the test has concluded, all applicable Policies and Procedures will be enforced. Any distributor utilizing any personal retail portal or participating voluntarily in this test will not have any contractual or implied right or consent to continue utilizing that portal or pursuing any similar business practice. Failure to comply with the Policies and Procedures of the Company may be grounds for disciplinary action, including, but in no way limited to, termination.